Privacy policy.

What this site does not do

• No forms: you never type your data into a box on this website.
• No cookies of our own, and no cookie banners to click away.
• No selling or renting information to third parties. Ever.
• No ads and no social media trackers.

What we do measure

We use Vercel Web Analytics, a cookieless metrics tool. It records aggregated, anonymous data: which pages get visited, from which country, on what kind of device, and which WhatsApp buttons get clicked. We don't know who you are — we know someone visited a page, not which person.

We use it for one thing: understanding which content helps, and improving the site.

When you text us on WhatsApp

The conversation happens on WhatsApp and is governed by the WhatsApp privacy policy (Meta). Whatever you share with us — your policy, your address, who drives in your home — we use only to quote and manage your insurance with the carriers, which is exactly what you sent it for. Same treatment as in the office, in writing.

Your data, your rules

To know what information we hold about you, correct it, or ask us to delete it, write to lucy@efitinsurance.com and we'll take care of it. Keep in mind that issued policies create records that carriers and Florida law require us to keep.